Resources
What we've learned putting brands on shelves
The practical version — what a launch costs, what breaks after the first order, and which parts you should never hand over.
Launch your brand
Where to start if you have an audience, a room full of members or an idea, and no supply chain behind it yet.
For content creatorsLaunching a product when you already have the audienceWhat changes for a creator who wants to sell something of their own, and what the supply chain behind it actually looks like.4 min read
For fitness studiosSelling your own supplements without becoming a supplements companyHow a gym, studio or coaching business puts its name on a product its members already buy somewhere else.4 min read
For foundersA consumer brand without the eighteen-month buildThe version of a launch where you spend your time on the audience and the positioning, and someone else runs the supply chain.4 min read
Run your business
What happens after the first order — the shipping, the returns and the second purchase.
Fulfilment & shippingHow fulfilment works once an order comes inWhat happens between a customer paying and a parcel arriving, and which parts of it you never touch.4 min read
Managing returnsReturns, and how not to let them eat your marginA returns policy that customers trust and your unit economics survive, in a category where most returns are not about the product.4 min read
Growing repeat customersThe second order is the whole businessWhy repeat rate decides whether a consumer brand compounds or just spends, and what actually moves it.4 min read
Integrations
The tools your brand runs on, and what &boom plugs into on each side of them.
ShopifyWhat your Shopify store comes withThe storefront, payments and shipping we set up, what stays under your control, and what we can see.3 min read
Brand StudioWhat Brand Studio producesThe identity, packaging and storefront work that turns a catalogue product into a brand someone recognises.3 min read