Launch your consumer brand without building the whole operation yourself.

Pick products, build your brand, get a Shopify store and let us handle manufacturing and fulfilment behind the scenes.

Take the 5-minute brand quiz

First cohort

Now onboarding the first cohort of &boom brands.

We’re working directly with a small group of founders as we launch and refine the model, from product selection through launch.

Early enough that you deal with the team building it, not a queue.

The process

Everything between “I have an idea” and “I have orders”

We handle the infrastructure behind the brand. You focus on the audience, marketing and sales.

Find a product, build the brand and launch without setting up the supply chain yourself.

Choose a product that fits your audience

Browse our range of beauty, wellness and supplement products, made in India. Filter by category and find products that make sense for the audience you want to sell to.

Get a store that's ready to take orders

We build the brand identity, your Shopify store, payments and the launch infrastructure around them, set up as one piece of work.

Go live and start selling

Your store opens with your products on it. From there the work is yours: audience, marketing, sales and the customers you win.

We handle fulfilment after the sale

When a customer orders, we coordinate with the manufacturer, label the product and ship it. You don't need to build a warehouse or manage individual shipments.

Revenue settles into your account.

OR

Not sure what to sell? Take our quiz.

Answer some questions about your audience, budget and timeline. We’ll come back with product recommendations, unit economics and a practical launch direction.

  • 01

    Product suggestions

    Shortlisted against your audience and your category, not a catalogue dump.

  • 02

    Unit economics

    Landed cost, margin and break-even volume, product by product.

  • 03

    Branding and GTM

    Name direction, positioning and what the first ninety days should look like.

Take the Quiz

5 minutesNo signup

Your store. Your customers. Your brand. Revenue settles into your account.

Your brand, store and customer relationship remain yours. &boom provides the infrastructure required to operate them.

What you own

Yours to run and keep.

  • Your brand identity
  • Your Shopify store
  • Your customers
  • Your pricing
  • Your marketing
  • Your sales
  • Your customer relationship

What we handle

The operational layer underneath it.

  • Product sourcing
  • Manufacturing coordination
  • Packaging and labelling
  • Fulfilment
  • Operational infrastructure
  • Store and payment setup, where you want it

The Journey

You publish a product

You’re on the &boom catalogue. Filter to your category, pick the product that fits your audience, and publish it under your own brand.

andboom.store / products
BeautyWellnessSupplements
  • Magnesium sleep drink
  • Whey isolate
  • Vitamin C serum
  • Electrolyte sachets
  • Creatine monohydrate
  • Barrier repair cream
Publish under my brand
kalm.store

Kalm

Wind down, properly.

Night Blend

Wellness · Magnesium sleep drink

₹1,240

Add to cart
  • Night Blend · 3-pack₹3,300
  • Starter Kit₹1,690

Example order

Paid

kalm.store

Night Blend

Wellness · Magnesium sleep drink

Item
1 × ₹1,240
Shipping
Free
Total
₹1,240

Settles to your account

Example order

Dispatch

&boom
  1. Order receivedRouted to us automatically
  2. MadeAllocated at the manufacturer
  3. LabelledIn your branding, at dispatch
  4. ShippedTracking back on the order
  • 3 weeks

    Time to launch

    Varies with the product, the branding and the packaging.

  • 0

    Warehouses you run

    Stock is made and shipped against orders, never held by you.

  • 1

    Vendors you manage

    We coordinates the manufacturer and the fulfilment behind it.

Built by people who understand commerce

We’ve built Shopify stores for consumer brands and learned where launching gets complicated.

  • They brought a professional and artistic approach to designing our store end to end. The whole process was smooth, and helped us get the attention we needed.
    Jaspreet SinghFounder, Qaushey rugs
  • The store, the payments and the fulfilment arrived as one thing. I only had to learn how to sell.
    Sanjit SomaniFounder, Celestria Couture
  • Adding a second product meant picking it from a catalogue. No new supplier, no new process.
    Maahi LakhaniFounder, Pocket Gluca

FAQ

  • No. You don’t buy or hold stock. We produce and ship against the orders your store takes, so there’s nothing sitting in a warehouse you’re paying for.

  • It depends on the product and the manufacturer behind it — some categories run far lower than others. We’ll tell you the real minimum for a product before you commit to it, not after.

  • Established manufacturers in India, in beauty, wellness and supplements. We handle the relationship, the specs and the quality checks, so you’re dealing with us rather than with a factory.

  • You do. The name, the identity, the packaging design and the store are yours outright. We build them for you; we don’t hold them.

  • You do. Orders come through your Shopify store, and the customer list, the emails and the analytics sit in your account. We see only what we need to fulfil an order.

  • When a customer places an order, it routes to us automatically. We coordinate with the manufacturer, label the product in your branding and ship it to the customer. You never touch a box.

  • Our working estimate is a few weeks from picking a product to a store that can take orders, most of it brand and packaging work. It’s an estimate rather than an average — we’re launching our first cohort, so we’ll give you a real timeline for your product before you commit to it.

  • Yes. If you already have a product or a manufacturer, we can plug into the parts you don’t want to run — the store, the payments, the fulfilment — and leave the rest alone.

  • Yes. The brand, the store and the customers are yours, so you can take fulfilment in-house or move to another partner whenever it makes sense. There’s no lock-in and nothing to unwind.

Now open

We’re launching the first cohort of &boom brands.

We’re working with a small number of founders to launch their first consumer products with our new model.

Take the short quiz to be a part of it