Choose a product that fits your audience
Browse our range of beauty, wellness and supplement products, made in India. Filter by category and find products that make sense for the audience you want to sell to.
Pick products, build your brand, get a Shopify store and let us handle manufacturing and fulfilment behind the scenes.
Take the 5-minute brand quizFirst cohort
We’re working directly with a small group of founders as we launch and refine the model, from product selection through launch.
Early enough that you deal with the team building it, not a queue.
The process
We handle the infrastructure behind the brand. You focus on the audience, marketing and sales.
Find a product, build the brand and launch without setting up the supply chain yourself.
Browse our range of beauty, wellness and supplement products, made in India. Filter by category and find products that make sense for the audience you want to sell to.
We build the brand identity, your Shopify store, payments and the launch infrastructure around them, set up as one piece of work.
Your store opens with your products on it. From there the work is yours: audience, marketing, sales and the customers you win.
When a customer orders, we coordinate with the manufacturer, label the product and ship it. You don't need to build a warehouse or manage individual shipments.
OR
Answer some questions about your audience, budget and timeline. We’ll come back with product recommendations, unit economics and a practical launch direction.
Shortlisted against your audience and your category, not a catalogue dump.
Landed cost, margin and break-even volume, product by product.
Name direction, positioning and what the first ninety days should look like.
5 minutesNo signup
Your store. Your customers. Your brand. Revenue settles into your account.
Your brand, store and customer relationship remain yours. &boom provides the infrastructure required to operate them.
Yours to run and keep.
The operational layer underneath it.
The Journey
You’re on the &boom catalogue. Filter to your category, pick the product that fits your audience, and publish it under your own brand.
It lands in your Shopify store — branded, priced and ready to take orders. Payments and shipping are already wired up behind it.
A customer buys. The money settles into your account, and the customer is on your list, not ours.
The order reaches us the moment it’s paid for. We coordinate with the manufacturer, label the product in your branding and ship it.
You’re on the &boom catalogue. Filter to your category, pick the product that fits your audience, and publish it under your own brand.
Kalm
Wind down, properly.
Night Blend
Wellness · Magnesium sleep drink
₹1,240
Add to cartExample order
Paid
kalm.store
Night Blend
Wellness · Magnesium sleep drink
Settles to your account
Example order
Dispatch
3 weeks
Time to launch
Varies with the product, the branding and the packaging.
0
Warehouses you run
Stock is made and shipped against orders, never held by you.
1
Vendors you manage
We coordinates the manufacturer and the fulfilment behind it.
We’ve built Shopify stores for consumer brands and learned where launching gets complicated.
They brought a professional and artistic approach to designing our store end to end. The whole process was smooth, and helped us get the attention we needed.
The store, the payments and the fulfilment arrived as one thing. I only had to learn how to sell.
Adding a second product meant picking it from a catalogue. No new supplier, no new process.
No. You don’t buy or hold stock. We produce and ship against the orders your store takes, so there’s nothing sitting in a warehouse you’re paying for.
It depends on the product and the manufacturer behind it — some categories run far lower than others. We’ll tell you the real minimum for a product before you commit to it, not after.
Established manufacturers in India, in beauty, wellness and supplements. We handle the relationship, the specs and the quality checks, so you’re dealing with us rather than with a factory.
You do. The name, the identity, the packaging design and the store are yours outright. We build them for you; we don’t hold them.
You do. Orders come through your Shopify store, and the customer list, the emails and the analytics sit in your account. We see only what we need to fulfil an order.
When a customer places an order, it routes to us automatically. We coordinate with the manufacturer, label the product in your branding and ship it to the customer. You never touch a box.
Our working estimate is a few weeks from picking a product to a store that can take orders, most of it brand and packaging work. It’s an estimate rather than an average — we’re launching our first cohort, so we’ll give you a real timeline for your product before you commit to it.
Yes. If you already have a product or a manufacturer, we can plug into the parts you don’t want to run — the store, the payments, the fulfilment — and leave the rest alone.
Yes. The brand, the store and the customers are yours, so you can take fulfilment in-house or move to another partner whenever it makes sense. There’s no lock-in and nothing to unwind.
Now open
We’re working with a small number of founders to launch their first consumer products with our new model.
Take the short quiz to be a part of it