What your Shopify store comes with

Shopify is where your brand actually lives. It holds the storefront, the checkout, the customer list and the analytics, and it is the thing you keep if you ever stop working with us.

This is what we build, and where the line sits between what we run and what you own.

What we set up

The storefront. A theme built around your brand — identity, packaging photography, product pages with the detail that prevents returns. Not a stock template with a logo dropped in.

Payments. Configured on your account, in your name, settling to your bank. Cards, UPI and the wallets your customers expect. We never sit between you and the money.

Shipping. Rates and zones set up to match what you have decided to charge, and connected to fulfilment so an order routes to us the moment it is paid for.

Order and dispatch flow. Orders come to us automatically, and tracking numbers go back onto the order, so your customer's confirmation and shipping emails come from your brand.

Transactional email. Order confirmation, shipping notification, delivery. Written in your voice rather than Shopify's defaults, because these are the most-opened messages you will ever send.

What you own

All of it, and this is worth being unambiguous about.

The Shopify account is yours. Your name, your billing, your admin access. We work inside it with the access you grant, and that access can be revoked.

The customer list is yours. Emails, order history, addresses, the lot. It sits in your Shopify admin. You can export it whenever you want, and you do not need us to do it.

The analytics are yours. Traffic, conversion, product performance — all in your admin, all exportable.

The brand is yours. Name, identity, packaging design, storefront design. We build them for you; we do not hold them.

What we can see

The other side of the same question, and one people are right to ask.

We see what fulfilling an order requires: the items, the quantity, the delivery address and the contact detail a courier needs. That is the extent of it.

We do not need, use or take copies of your marketing list, and we do not sell to your customers. Your customers are your relationship. The whole model depends on you being the brand they know.

Payments, concretely

The customer pays you. The money settles into your account through your own payment provider, on your provider's normal schedule.

Separately, we invoice you for manufacturing and fulfilment on what shipped. So the cash flow runs: customer pays you, you pay us for the units. Not the other way round, and never with us as an intermediary holding your revenue.

The practical consequence is that your payment provider's fees, settlement times and chargeback process are between you and them. Nothing about working with us changes your relationship with the money.

Changing things later

The store is a normal Shopify store, which is the main argument for using it. Everything that works on Shopify works here.

Apps. Install what you want — reviews, email, subscriptions, analytics. Tell us if an app changes how orders are structured, because that is the one category that can affect fulfilment routing.

Theme changes. Yours to make. If you would rather we did them, that is work we can do; it is not work you are obliged to give us.

New products. Adding a second product from the catalogue is a listing and a fulfilment route, not a rebuild.

Your own products. If you already manufacture something, it can live in the same store alongside catalogue products. Fulfilment for it stays wherever it is today unless you want to move it.

Leaving

Since it always comes up: you can. The store, the brand and the customers are yours, so there is nothing to hand back.

What changes is fulfilment. You would point the orders somewhere else — your own operation, or another partner — and the storefront carries on. There is no data to migrate, because it was never anywhere else.

Related

How fulfilment works covers what happens to an order after Shopify hands it to us.